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創意園論

來自:chenglei    更新日期:2016/2/2    點擊量: 1691


“創意園”是以設計,IT等創意類的公司、工作室為主要租戶,將活動空間、餐飲店,商店等結合起來,具有交流功能的辦公綜合空間。2004年“上海8號橋”取得成功之后,出現了很多類似模式的創意園。到現在為止上海市內被稱為“創意園”的已超過200個,各種類型參差不齊。

“創意園”最開始的理念是,兼備工作/居住/娛樂三大功能,24小時提供服務的活動空間。它被認為是適合于工作和休息時間區分并不明確的創意類人群的活動空間。當初被冠以“合作(Collaboration)?平臺(Platform)”之名。在“8號橋”除了有“Loft”形式的工作室,還將展示空間,餐飲店,商店引入其中,另外還設有共用的員工食堂,會議室,雅致的庭院等。

“創意園”另一個重要的特點是,其絕大部分是由70年代的老廠房、老倉庫改建而來的。20世紀的上海,是中國第一的工業城市,以輕工業為主,在市內存在著一定規模的工廠和住宅混雜的現象。“創意園”的目標客戶----創意產業,是21世紀的上海在從工業城市向第三產業(特別是文化產業)集聚化都市轉變的過程中出現的新型產業,而它的承載空間就是創意園。將曾經工業化時代的建筑物進行改建,使其外形和功能都能適應新的產業形態,這樣的改變極具象征意義。

“8號橋”之后,出現許多辦公綜合型的“創意園”。但最近,也開始有一些其它形式的創意園誕生,他們大致可以分為以下4種類型。

一種是將園區的活動功能特色化,如靜安區的“800秀”,虹口區的“1933”等。

一種是著重強調商業設施的功能,如南外灘的“老碼頭”。

另一種是美術展示類的綜合園區,以北京的“798”為代表,在上海有“M50”“紅坊”等,它們重視強調老廠房建筑本身的特點。

第四種類型是“擴大版的8號橋”。到2010年底,位于上海市盧灣區南部局門路上的“8號橋2期,3期”將全部開業。從2009年開始,我們公司著手將整條局門路進行“擴大版8號橋”的改造,最終將完成全長1Km的“創意園街道”。同時還引入了餐飲,酒吧,酒店等項目,“創意園”最初的理念“兼備工作/居住/娛樂3大功能的24小時活動空間”將在這里實現。
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